At Icon Sports we THINK outside the square, BELIEVE in our product and what we do and strive to BECOME the best we can be.

These are the three core values that drive us each day to continuously strive to improve and create the best possible product.

These three core values come together to make up our company mantra of THINK, BELIEVE, BECOME and this flows through to our athletes and teams who adopt the same philosophy in chasing their goals and their dreams.

Icon Sports began in 2010 and specialise in fully customised team wear with our Head Office located in Victoria and with numerous other locations throughout Australia and the United Kingdom. 

Currently over 1200 sporting teams and governing bodies Australia wide now choose to wear Icon Sports team wear. Icon Sports is accessible to everyone from our grass roots weekend warriors right through to our official apparel partner professional teams. 

With a clear focus on innovation our knowledge and technology is built on years of industry experience and with our in-house design team and exclusive manufacturer the whole process is tailored to provide you with the best possible customer service experience.